Monthly Archives: December 2013

Now is the Best Time to Buy a Hyundai Sonata Hybrid! ~ Boston

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When hybrid technology first became widely available in automobiles for American consumers- it was hot. It was all the rage because of skyrocketing gasoline prices. (This was right around the time the “Cash For Clunkers” program rolled out, officially marking the realization that spending so much money to fuel a big gas guzzler no longer made any sense.)

The average American has a daily commute to work that lasts roughly 40 minutes in a car. Day in and day out, commuting with a big SUV, and the monthly fuel costs could easily equal a car payment. So with the rising gas prices- hybrid cars and their increased fuel economy sounded pretty good. But the early selection of hybrid cars was pretty limited. They were all small cars not ideally suited for a family, and not very stylish.

Then the manufactures kicked it up a notch, and brought full-size hybrid sedans and SUVs to the market. At first, these hybrid sedans and SUVs sold pretty well. They were big enough, they were much better on fuel than conventional gasoline-powered engines, and they were cleaner. But there was a catch- they were also much more expensive than a conventional car of the same size.
Fast-forward to the present day, and improving miles-per-gallon performance without adding to the cost of the car itself is of paramount importance to all the major car manufactures. This can be a difficult trade-off.
To illustrate: Recently, Edmunds published an article explaining that most hybrid vehicles are not as cost effective as one might think. The article used examples of hybrid cars and the same brand conventional fuel counterpart. It turns out that when a hybrid version of a vehicle is close to $3,000- $5,000 more than a gas-powered version, it’s most likely not worth it. (Let’s face it- for $3,000- $5000 you can buy a lot of gas.)
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But here is the good news… Right now at Mirak Hyundai we are clearing out the 2013 Hyundai Sonata Hybrid models, in order to make room for the 2014s. As a result, a brand new Hybrid Sonata is selling in the low $20Ks- comparable in price to a conventionally-powered new car from a rival brand.

Consider too, that with a Hyundai you automatically get America’s Best Warranty- a 5 year / 60,000 miles bumper-to-bumper warranty, plus a 10 year / 100,000 mile powertrain warranty. In addition, all hybrid components are covered for 10 years / 100,000 miles. The lithium battery that powers the Hybrid Sonata comes with Hyundai’s Lifetime Replacement Warranty.

When you add it all up, the 2013 Sonata Hybrid is an outstanding value. Driving a hybrid car does not have to mean dull and no frills. It doesn’t mean driving a tiny little econobox or spending your fuel savings on the car itself.

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To view our inventory of 2013 Hyundai Sonata Hybrids, Click Here.

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Mirak Hyundai is a Boston Area Hyundai dealer in Arlington, MA.

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Why Are Customer Reviews So Important?

Blank blue speech bubbleToday, reviews are very popular and available in many forms. Reviews for a business, service, product, movies, food- you name it, there are reviews out there on pretty much everything.

Reading a review gives a consumer good insight on what to expect for a customer-to-business experience. Many review sites like Google+ or Yelp are a great way to investigate a business before you visit. You can read several reviews and get an idea whether or not this place is for you or not. If you see business reviews that are entirely negative with no response back from the business, then you will realize you would more than likely have a negative experience yourself. This indicates that they probably do not care or are not too concerned. Otherwise they would have responded.

On the other hand, if a an establishment has many good reviews and a few bad ones, then chances are if the good outweigh the bad, then this place would give you your money’s worth and will likely be a good experience. I would not be overly concerned with a few bad reviews. Lets face it- no business is perfect. It’s also true that some customers will not be happy regardless of what efforts a business takes to please them. A few mistakes or mishaps does not render a place bad.

To add a positive note, if a business replies back to a review- it shows they care. You can tell a lot about a business on how they respond. Do they take ownership in any fault or mistake? Do they show genuine concern and reach out to an unhappy customer? Or does this business argue and place blame back on the customer? The manner in which a business replies allows you to gauge how they would treat you if you had an issue with the product or service.

boston_chevrolet_dealer_reviewsFor our industry, (car sales and service), there are many different review sites. These review sites are a great way for a customer to share their experience- good or bad. This can help other consumers and dealers as well. I feel these review sites help the dealership and the customer build and maintain a relationship. Some dealers might get upset when they hear a complaint and probably do not embrace review sites. We feel when we see a customer is not happy and went out of their way to let us know, we should acknowledge it right away. (Maybe this could be a one time slip up. Maybe it could be a flaw in the process.)

Today a customer can go wherever they want and buy whatever they want. So paying attention to reviews should be part of a dealership’s daily tasks.

There are so many options today for reviews that it can be quite overwhelming. Yelp.comGoogle+Edmunds.com, Cars.com and DealerRater.com are among the most popular. It seems like every day there’s a new one coming along. We have a good reputation on each of these sites right now- and we work hard to maintain it. We truly want to ensure a positive customer experience for everyone who visits our service or sales departments.

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Here is a link to Mirak Hyundai reviews, where you can view all of our recent customer reviews in real time. We read each one of these reviews and reply to everyone. Whether it is just thanking our customer for taking the time to share their review or to let them know we appreciate their feedback, and we’ll have a manager call to follow up.

This may seem like a lot of work for a business, but having consistently happy customers in today’s market is more than worth the effort.  So besides letting the public know we are a good place to do business, this helps us make sure we are doing our job right.

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Buying vs. Leasing a Hyundai in the Boston Area

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Sure, about 80 percent of Hyundai buyers in the Boston Area either pay cash or finance their purchase with a loan- but you’re considering  joining the other one-fifth of consumers willing to forgo ownership for a new set of wheels and the short-term benefits that leasing provides.

Maybe you’re self-employed and can write off your leasing payment as a business expense. Or maybe you’re trying to get into a luxury model for less upfront cash. Or maybe you demand the latest safety and technology innovations and don’t want to be saddled with a 60-month loan term. Or maybe you just like driving a new car every couple of years.

Most consumers don’t need a new car every few years, but maybe you’re in the minority or maybe you just want one.

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What’s best for you- buying or leasing?

Take the quiz

For many leasing consumers, the monthly payment is the carrot. When interest rates are low, lease payments may be close to payments for buying a car outright. When interest rates go up, leasing becomes more attractive. But even tossing out interest rates, the reliability and quality of new cars can make leasing appealing. It often comes down to residual values, or the worth of a car after several years of ownership, experts say.

Lower payments and lower interest rates aren’t the only reasons to lease, because leasing also offers purchasing flexibility. Lessees don’t have to worry about owning a depreciating asset (as automakers know all too well) or dealing with hefty repair bills. At the end of the lease term, (assuming they’ve kept the car in good condition and stayed within prescribed mileage limits), they can simply turn in the car and walk away.

Of course, those benefits have a price. While it’s fun to have a new car every few years, consumers who lease have nothing to show when the lease is up; they have to either lease another car, or bite the bullet and purchase a car.

leaseby2There are many benefits to leasing beyond lower payments and less taxes. In most cases the lease payment would be the same as a five or six year loan. Consider if you wanted to trade in that same car you had a five or six year loan on, but after only 3 years. At that point you would have some maintenance due. After 3 years of driving a car usually needs brakes,tires and some TLC that is not cheap.
Also, at that point, depending upon how much of a downpayment- you would more than likely have negative equity.

With a lease at the end of term you have options and you can get something different and new without worrying about negative equity. J. Paul Getty (one of the first billionaires in the USA) had a saying , “Buy things that appreciate. Borrow things that depreciate”. This makes sense as every month the new edition of NADA or Kelly Blue Book comes out with used car values, those values always go down.  Always.

There really is no exact right or wrong way. The way you feel most comfortable is the best for you.  Before your next purchase you should compare and see how you fit.  Whether you feel leasing or buying is better for you, here at Mirak Hyundai we are here to help you weigh out your options. (Click here  to  contact us.)

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Mirak Hyundai is a Boston Area Hyundai dealer in Arlington, MA

 

Hyundai Takes Top Reliability Spot from Toyota (First Time Ever)

hyundai-vs-toyotaHyundai beat out every competitor to earn the distinction of “Most Reliable Manufacturer” in the 2013 CarMD Vehicle Health Index Manufacturer & Vehicle Reliability Ranking. (Not just in the Boston Area, but for all of America.)

Released this week, the annual report provides a ranking of manufacturers and vehicles with the lowest combined “check engine” repair incidents and costs. The Index ranks the top 10 manufacturers, top 100 vehicles overall, top vehicles by category and the most common repairs by make. After two consecutive years of finishing second Hyundai overtook Toyota and drove to the top of the list with its low repair frequency.

“The 2013 CarMD Vehicle Health Index Manufacturer and Vehicle Reliability Ranking looked at data that applies to more than 119 million vehicles, so to earn this ranking is no small feat,” said Leon C. Chen, CEO, CarMD.com Corporation. “We commend Hyundai for its commitment to quality and to its efforts to minimize vehicle operating costs.”

Hyundai had the lowest Index rating of all parent manufactures studied and the second lowest overall repair cost. This year’s Index is based on more than 151,000 specific repairs performed on model year 2003 to 2013 vehicles from Oct. 1, 2012 to Sept. 30, 2013.

For more information on CarMD including the complete index, visit http://corp.carmd.com.

“Hyundai strives to provide our customers with a worry-free car ownership experience by offering a lineup of vehicles that deliver on both quality and reliability, backed by the most competitive protection program in the business,” said Jason Kurker, Marketing Director at Mirak Hyundai. “Earning the first place title in CarMD’s Vehicle Health Index Report proves that our recipe for combining high value vehicles with long-term vehicle protection is a success.”

Hyundai_VS_Toyota_BostonIn addition to vehicle reliability, Hyundai’s Assurance program offers vehicle owners a comprehensive suite of car care and protection services including a 5-year/60,000-mile fully transferable new vehicle limited warranty and a 10-year/100,000 powertrain limited warranty. Additionally, Hyundai’s Assurance Connected Care offers Blue Link equipped models with free automatic collision notification, SOS emergency assistance, enhanced roadside assistance, monthly vehicle diagnostics reports and maintenance alerts. These programs under the Hyundai Assurance umbrella provide customers with peace of mind long after they drive off the dealership lot.

 

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Mirak Hyundai is a Boston Area Hyundai dealer in Arlington, MA

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